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Association of Publishers for Special Sales
Advancing the Success of Publishers in Non-Bookstore Marketing

Free Book Selling University courses


Book Selling University (www.BookSellingUniversity.com) is a series of online, on-demand, self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online


Book Selling University is sponsored by APSS, BookLife (Publishers Weekly), Bowker and Ingram Spark. APSS members can view all the courses as often as you want, for free. Access these courses on the YouTube channel Book Selling University.


Staffed displays at trade shows around the world


Have you ever wanted to display your books before thousands of people at BookExpo, ALA or Frankfurt, but didn’t want to spend thousands of dollars to do it? We have reached an agreement with The Combined Book Exhibit® (CBE) to display APSS members’ books at major state, regional, national and international shows for one low flat fee per show.

CBE displays your book(s) with those of other authors and publishers at shows with heavy traffic. CBE also creates a catalog for each show it attends, and keeps a comprehensive database on its website with your contact information for an entire year.

See how much money you can save by having CBE exhibit at major shows by visiting http://tinyurl.com/y7bpzgld Register with your APSS membership number (insert it at APSS ORDER NUMBER).


Sales Promotional Items


Get your book cover or marketing message on promotional items such as coffee mugs, pens, pads, bookmarks, key chains, shirts, umbrellas or any of hundreds of other promotional products. APSS can help you use promotional items to:

  • Lure new customers
  • Remind procrastinators to buy
  • Encourage repeat purchases
  • Create brand awareness
  • Boost sales
  • Create customer loyalty
  • Attract more people to your trade-show exhibit
  • Spread word-of-mouth advertising
  • Have a fun giveaway for book signings and other events

Contact Guy Achtzehn at The Promotional Bookstore, guy@msgpromo.com or (717) 846-3865. Provide your APSS membership number for a 10% discount on promotional items


Sell your book in the APSS Bookstore.


This was created to make it easy for you to buy other APSS members’ books – and for them to buy yours. See it at http://bookapss.org/books/ To place your book in the APSS bookstore, send a high-resolution cover image, a 50-word (maximum) description including the list price, the category in which it should be placed, and the link to your Amazon page (or website) to Kim@bookapss.org. Currently there is no charge for placing the first title, but $5 for each additional title.